Winning Credibility: A Guide for Building a Business from Rags to Riches

More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client
signing up partners and resellers
building an all-star management team
leveraging new customers from existing customers
impressing the media and analysts
engaging high-profile board members
finding investors who provide more than just money
and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.