Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a ...Celý popis
Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink clothing technology, toys, and assorted bright ideas cars and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin) a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel) what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide) and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
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Nabízíme miliony knih v angličtině. Od beletrie až po ty nejodborněji odborné.
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Poštovné už od 54 Kč a při objednávce nad 1499 Kč doprava na pobočku Zásilkovny zdarma.
Skvělé ceny
Ceny knih se snažíme držet při zemi a vždy pod cenou doporučovanou vydavatelem, aby si je mohl koupit opravdu každý.
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Osobní přístup
Nejdůležitější je pro nás Vaše spokojenost. Prodáváme knihy, protože je milujeme. Nejsme žádní nadnárodní giganti, ale poctivá česká firma.