Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool ...Celý popis
Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book
includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation
offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan
walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work
shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit
presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility
analyzes the work of Jim Collins (Good to Great), John Kotter (Our Iceberg is Melting), and others to shed light on the importance of the "business" aspects of the school library and
spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards.
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Velký výběr
Nabízíme miliony knih v angličtině. Od beletrie až po ty nejodborněji odborné.
Poštovné zdarma
Poštovné už od 54 Kč a při objednávce nad 1499 Kč doprava na pobočku Zásilkovny zdarma.
Skvělé ceny
Ceny knih se snažíme držet při zemi a vždy pod cenou doporučovanou vydavatelem, aby si je mohl koupit opravdu každý.
Online podpora
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Osobní přístup
Nejdůležitější je pro nás Vaše spokojenost. Prodáváme knihy, protože je milujeme. Nejsme žádní nadnárodní giganti, ale poctivá česká firma.