This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, ...Celý popis
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include: - Analytics in Practice vignettes show how data and analytics have been applied in real organisations - Video interviews with industry professionals bring examples to life - A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
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Velký výběr
Nabízíme miliony knih v angličtině. Od beletrie až po ty nejodborněji odborné.
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Poštovné už od 54 Kč a při objednávce nad 1499 Kč doprava na pobočku Zásilkovny zdarma.
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Nejdůležitější je pro nás Vaše spokojenost. Prodáváme knihy, protože je milujeme. Nejsme žádní nadnárodní giganti, ale poctivá česká firma.