Challenging readers to reflect on the social impact of advertising from multiple angles, Anthony Kelso critically examines how the advertising industry functions as a meaning-making institution reinfo ...Celý popis
Challenging readers to reflect on the social impact of advertising from multiple angles, Anthony Kelso critically examines how the advertising industry functions as a meaning-making institution reinforcing certain ways of life in contemporary society. The Social Impact of Advertising surveys, chapter by chapter, some of the most critical points of view toward the industry advanced by media scholars to provide an engaging introduction to and finely honed critique of advertising. Among the issues Kelso covers: the history of modern advertising in the United States advertising's influence on the so-called non-advertising content of the media the ideological themes advertising inadvertently delivers how advertising can privilege or marginalize various social constructions of identity the controversial practice of targeting children and how huge corporations often use advertising to superficially present a positive face while masking their profoundly darker sides (pollution, displaced communities, outsourced and underpaid labor, and so forth.)
Proč nakupovat na Enbooku?
Velký výběr
Nabízíme miliony knih v angličtině. Od beletrie až po ty nejodborněji odborné.
Poštovné zdarma
Poštovné už od 54 Kč a při objednávce nad 1499 Kč doprava na pobočku Zásilkovny zdarma.
Skvělé ceny
Ceny knih se snažíme držet při zemi a vždy pod cenou doporučovanou vydavatelem, aby si je mohl koupit opravdu každý.
Online podpora
Můžete využít online chatu, emailu nebo nám zatelefonovat.
Osobní přístup
Nejdůležitější je pro nás Vaše spokojenost. Prodáváme knihy, protože je milujeme. Nejsme žádní nadnárodní giganti, ale poctivá česká firma.