The store will not work correctly in the case when cookies are disabled.
Javascript ve vašem prohlížeči se zdá být vypnutý. Pro optimální funkčnost webu je nutné ve vašem prohlížeči zapnout Javascript.
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries Preface and Acknowledgments.- Table of contents.- Overview .- Understanding the Needs of Older Consumers.- Overview of Older Consumer Behavior.- Effectual Marketing Strategies and Tactics.- Marketing ...
Celý popis
Podrobné informace Více informací ISBN 9783031130960 Autor Moschis George P. Vydavatel Springer Nature Jazyk english Vazba Pevná vazba Rok vydání 2022 Počet stran 345
Popis knihy Preface and Acknowledgments.- Table of contents.- Overview .- Understanding the Needs of Older Consumers.- Overview of Older Consumer Behavior.- Effectual Marketing Strategies and Tactics.- Marketing Food and Beverage Products.- Marketing Apparel and Footwear.- Marketing Housing.- Marketing Pharmaceutical and Personal Care Products.- Marketing Healthcare.- Marketing Long-Term Care.- Marketing Financial Services.- Marketing Insurance.- Marketing Travel & Leisure Services.- Seeking Profits by Enhancing Older Consumer Well-being.- Looking Ahead.- Index.