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How Brands Grow

Emerging Markets, Services, Durables, New and Luxury Brands
Od
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
  • Jazyk: Angličtina
  • Vazba: Pevná vazba
  • Kategorie: Business strategy
  • Počet stran: 192
  • Rozměry (mm): 229 x 153
  • Vydavatel: Oxford University Press
  • Rok vydání: 2015
  • ISBN13 (EAN): 9780195596267

Poštovné už od 39 Kč a při objednávce nad 1199 Kč doprava na pobočku Zásilkovny zdarma
Sleva:20%
(Ušetříte 230 Kč)
919,00 Kč

Details

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
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Česká republika

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Zásilkovna 39,00 Kč 
Kurýr Geis 59,00 Kč
Česká pošta      85,00 Kč

Při objednávce nad 1199,- Kč doručení na pobočku Zásilkovny zdarma. Příplatek za dobírku je 35 Kč (limit nákupu na dobírku je 15 000 Kč). U všech dodacích metod je dodací lhůta 1 - 2 dny od odeslání. 

Slovensko

Druh dopravy           cena
Zásielkovňa  1.89 €
Slovenská pošta       3.50 €
Kurýr GLS 3.50 € 

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