The Amp It Up Fieldbook: A Guide for Leaders, Teams, and Facilitators

Hyper scale your organization with highly practical everyday prompts and exercises

Building on the wildly successful Amp It Up, written by Frank Slootman, one of Silicon Valley's most respected figures in tech leadership and company growth, the new Amp It Up Fieldbook is a practical guide to quickly grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where it counts, and being uncompromisingly objective.

This guidebook builds on the ideas presented in Amp It Up to help readers easily apply the conceptual-first principles, mindsets, and tactical advice to their own organizations. In this book, readers will find information on:

• The three essential characteristics of great mission statements, and why Slootman chose Snowflake's current mission statement, broken down word-by-word
• Maximizing growth and scale without making expensive changes to talent, structure, or fundamental business models
• How to align people around first principles that guide change and execute with urgency and intensity every day

With firsthand insight and practical tools and tips from a veteran entrepreneur and executive, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations to the next level.