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ISBN | 9781398613850 |
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Autor | Bourn Matt |
Vydavatel | Kogan Page |
Jazyk | english |
Vazba | Pevná vazba |
Rok vydání | 2024 |
Počet stran | 296 |
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.
Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.