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  • Obálka knihy  Decision Making in Marketing and Finance od Koku Paul Sergius, ISBN:  9781349478828 Obálka knihy  Decision Making in Marketing and Finance od Koku Paul Sergius, ISBN:  9781349478828

Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems
Od
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
  • Jazyk: Angličtina
  • Vazba: Paperback / softback
  • ISBN13 (EAN): 9781349478828
  • Kategorie: Corporate finance
  • Počet stran: 194
  • Rozměry (mm): 216 x 140
  • Vydavatel: Palgrave Macmillan
  • Rok vydání: 2014

Poštovné už od 39 Kč a při objednávce nad 1499 Kč doprava na pobočku Zásilkovny zdarma
3 138,00 Kč

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As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
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