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Management and Creativity This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the ...
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Podrobné informace Více informací ISBN 9781405119962 Autor Bilton Chris Vydavatel Blackwell Publ Vazba Paperback Rok vydání 2006 Počet stran 216
Popis knihy This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.