stakeholder approach to electronic commerce diffusion

Name: stakeholder approach to electronic commerce diffusion
Brand: VDM Verlag
SKU: 9783639204759
Price: 1875 CZK
Availability: InStock

Autor: Anastasia Papazafeiropoulou

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: U nakladatele na objednávku

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1 875 Kč

The book presents an in-depth study of the electronic commerce diffusion process by examining the ro...

Informace o knize

Autor

Anastasia Papazafeiropoulou

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

212

EAN

9783639204759

ISBN

3639204751

Enbook ID

06828457

Vydavatel

VDM Verlag

Hmotnost

318

Rozměry

152 x 229 x 12

Kompletní popis

The book presents an in-depth study of the electronic commerce diffusion process by examining the roles, activities and relationships of the entities involved in this process. Theories that support the research are innovation diffusion and stakeholder theories, which are synthesised in order to develop a framework that can be used as an instrument to guide empirical work in the field of electronic commerce diffusion. The empirical contexts of the research are two projects on electronic commerce diffusion, which took place in several European countries and had the objective to promote electronic commerce to small and medium size enterprises (SMEs). The book offer specific advice to stakeholders involved in the provision of information and advice about electronic commerce and other technologies. The findings of this research can be useful for everyone involved in the use of diffusion of technology, as they can get a better understanding of their own position as well as that of other actors in the context.

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stakeholder approach to electronic commerce diffusion

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