Kniha Actionable Web Analytics - Using Data to Make Smart Business Decisions Jason Burby

Actionable Web Analytics - Using Data to Make Smart Business Decisions

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
623
Knowing everything you can about each click to your Web site can help you make strategic decisions r...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2007
Stránek
288
EAN
9780470124741
ISBN
0470124741
Enbook ID
04881035
Hmotnost
578
Rozměry
188 x 233 x 15

Kompletní popis

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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