Kniha Active Consumer Marina Bianchi

Active Consumer

Novelty and Surprise in Consumer Choice

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
5 272
This book provides an economic-theoretical understanding of the many ways in which innovation can st...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1998
Stránek
278
EAN
9780415171908
ISBN
9780415171908
Enbook ID
06667836
Hmotnost
567
Rozměry
156 x 234 x 19

Kompletní popis

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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