'Ad'apting to Markets

Name: 'Ad'apting to Markets
Brand: SAGE Publications India Pvt Ltd
SKU: 9789351502401
Price: 915 CZK
Availability: InStock

Repackaging Commercials in Indian Languages

Autor: Sunitha Srinivas. C.

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications India Pvt Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

915 Kč

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to...

Informace o knize

Autor

Sunitha Srinivas. C.

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

228

EAN

9789351502401

ISBN

9351502406

Enbook ID

09339130

Vydavatel

SAGE Publications India Pvt Ltd

Hmotnost

380

Rozměry

139 x 215 x 15

Kompletní popis

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.

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'Ad'apting to Markets

Repackaging Commercials in Indian Languages

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také