Kniha AdValue Leslie Butterfield

AdValue

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
1 469
Provides information organised into four sections, according to where the advertising effect is to b...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2003
Stránek
256
EAN
9780750655019
ISBN
9780750655019
Enbook ID
06668104
Hmotnost
470
Rozměry
159 x 234 x 15

Kompletní popis

Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.

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