Added Value

Name: Added Value
Brand: Palgrave USA
SKU: 9781403903877
Price: 1311 CZK
Availability: InStock

The Alchemy of Brand-Led Growth

Autor: Mark Sherrington

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave USA

Dostupnost: Skladem u dodavatele v malém množství

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1 311 Kč

This book is based upon the operating system of the company, Added Value, founded by the author, and...

Informace o knize

Autor

Mark Sherrington

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2003

Stránek

208

EAN

9781403903877

ISBN

1403903875

Enbook ID

04775422

Vydavatel

Palgrave USA

Hmotnost

492

Rozměry

168 x 245 x 11

Kompletní popis

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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Added Value

The Alchemy of Brand-Led Growth

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také