Kniha Adding Value (RLE Marketing) Geoffrey G Jones

Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 570
An international group of scholars, drawn from the United States, Europe and Australia and from a nu...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2015
Stránek
368
EAN
9781138965935
ISBN
9781138965935
Enbook ID
10042267
Hmotnost
554
Rozměry
231 x 157 x 24

Kompletní popis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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