Addressing Theoretical Concerns Regarding the EPPM

Name: Addressing Theoretical Concerns Regarding the EPPM
Brand: VDM Verlag
SKU: 9783639146790
Price: 1173 CZK
Availability: InStock

Autor: Nick Carcioppolo

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: U nakladatele na objednávku

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1 173 Kč

The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studyi...

Informace o knize

Autor

Nick Carcioppolo

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

EAN

9783639146790

ISBN

3639146794

Enbook ID

06823256

Vydavatel

VDM Verlag

Hmotnost

113

Rozměry

152 x 229 x 4

Kompletní popis

The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studying§fear appeals. The EPPM is widely utilized by health§communication, health psychology, and public health§scholars. It is a powerful model that is capable of§providing insight on why individuals are likely to§accept or reject fear appeal messages. However,§previous research has identified several theoretical§concerns about the predictive power of the EPPM.§Adopting the concerns expressed in previous studies§as a theoretical framework, two separate studies were§conducted to assess the validity of incorporating§perceived barrier and response costs constructs to§the EPPM. Regression analyses from both studies§suggest that the predictive power of the EPPM will§not be improved by incorporating these additional§variables.

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Addressing Theoretical Concerns Regarding the EPPM

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