AdValue

Name: AdValue
Brand: Taylor & Francis Ltd
SKU: 9781138441101
Price: 6214 CZK
Availability: InStock

Autor: Leslie Butterfield

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Ltd

Dostupnost: 50 % šance

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6 214 Kč

Advalue is organised into four sections, according to where the advertising effect is to be seen: Co...

Informace o knize

Autor

Leslie Butterfield

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2017

Stránek

256

EAN

9781138441101

ISBN

9781138441101

Enbook ID

17871044

Vydavatel

Taylor & Francis Ltd

Hmotnost

454

Rozměry

156 x 234

Kompletní popis

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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