Advanced Focus Group Research

Name: Advanced Focus Group Research
Brand: SAGE Publications Inc
SKU: 9780761912484
Price: 2627 CZK
Availability: InStock

Autor: Edward F. Fern

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

2 627 Kč

Specifically written for researchers and students with a fundamental knowledge of focus group resear...

Informace o knize

Autor

Edward F. Fern

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

264

EAN

9780761912484

ISBN

0761912487

Enbook ID

04683856

Vydavatel

SAGE Publications Inc

Hmotnost

480

Rozměry

152 x 228 x 19

Kompletní popis

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Advanced Focus Group Research

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