Advertised Mind

Name: Advertised Mind
Brand: Kogan Page Ltd
SKU: 9780749450243
Price: 810 CZK
Availability: InStock

Autor: Erik Plessis

Jazyk:

Vazba: Brožovaná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

810 Kč

Advertising research organizations have been trying for years to measure the effectiveness of advert...

Informace o knize

Autor

Erik Plessis

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

256

EAN

9780749450243

ISBN

074945024X

Enbook ID

04138908

Vydavatel

Kogan Page Ltd

Hmotnost

400

Rozměry

157 x 234 x 19

Kompletní popis

Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

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Advertised Mind

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