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Kniha Advertising and Reality Amir Hetsroni

Advertising and Reality

Autor: Amir Hetsroni
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Bloomsbury Publishing
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 171 Kč
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an...

Informace o knize

Autor
Amir Hetsroni
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2012
Stránek
272
EAN
9781441191946
ISBN
1441191941
Enbook ID
01216201
Vydavatel
Bloomsbury Publishing
Hmotnost
462
Rozměry
154 x 227 x 17

Kompletní popis

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

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