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Advertising at War

Name: Advertising at War
Brand: University of Illinois Press
SKU: 9780252078651
Price: 851 CZK
Availability: InStock

Business, Consumers, and Government in the 1940s

Autor: Inger L. Stole

Jazyk:

Vazba: Brožovaná

Vydavatel: University of Illinois Press

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

851 Kč

Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United...

Informace o knize

Autor

Inger L. Stole

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

280

EAN

9780252078651

ISBN

0252078659

Enbook ID

04869662

Vydavatel

University of Illinois Press

Hmotnost

460

Rozměry

230 x 153 x 24

Kompletní popis

Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. post-war political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the post-war climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable. Inger L. Stole is an associate professor of communications at the University of Illinois at Urbana-Champaign and the author of Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone