Advertising Confluence

Name: Advertising Confluence
Brand: Palgrave Macmillan
SKU: 9781137492241
Price: 1310 CZK
Availability: InStock

Transitioning Marketing Communications into Social Movements

Autor: A. Arora, S. Bacouel-Jentjens

Jazyk:

Vazba: Pevná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele v malém množství

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Advertising Confluence offers a unique blend of both traditional and contemporary social media think...

Informace o knize

Autor

A. Arora, S. Bacouel-Jentjens

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2014

Stránek

122

EAN

9781137492241

ISBN

1137492244

Enbook ID

09083556

Vydavatel

Palgrave Macmillan

Hmotnost

322

Rozměry

219 x 146 x 13

Kompletní popis

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

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Advertising Confluence

Transitioning Marketing Communications into Social Movements

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také