Advertising Management

Name: Advertising Management
Brand: OUP India
SKU: 9780198074120
Price: 986 CZK
Availability: InStock

Autor: Jaishri Jethwaney

Jazyk:

Vazba: Brožovaná

Vydavatel: OUP India

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 14-21 dnů

986 Kč

The second edition of Advertising Management has been revised to reflect the changes in the business...

Informace o knize

Autor

Jaishri Jethwaney

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

684

EAN

9780198074120

ISBN

0198074123

Enbook ID

01286336

Vydavatel

OUP India

Hmotnost

900

Rozměry

242 x 188 x 28

Kompletní popis

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.

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Advertising Management

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