Advertising

Name: Advertising
Brand: PEARSON Education Limited
SKU: 9780273760894
Price: 2126 CZK
Availability: InStock

Autor: Chris Fill

Jazyk:

Vazba: Brožovaná

Vydavatel: PEARSON Education Limited

Dostupnost: 50 % šance

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2 126 Kč

The book covers advertising from top to bottom, including the history and development of the adverti...

Informace o knize

Autor

Chris Fill

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

416

EAN

9780273760894

ISBN

0273760890

Enbook ID

01200829

Vydavatel

PEARSON Education Limited

Hmotnost

768

Rozměry

196 x 265 x 19

Kompletní popis

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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