Kniha Advertising Evelyn P Mann

Advertising

Autor: Evelyn P Mann
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
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Presents research in the study of the types and trends of various advertising techniques. This book...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2012
Stránek
156
EAN
9781613246795
ISBN
161324679X
Enbook ID
01372154
Hmotnost
350
Rozměry
164 x 235 x 15

Kompletní popis

Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.

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