Advertising

Name: Advertising
Brand: PEARSON Education Limited
SKU: 9780273634355
Price: 1603 CZK
Availability: InStock

Autor: Frank Jefkins

Jazyk:

Vazba: Brožovaná

Vydavatel: PEARSON Education Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 603 Kč

This best-selling book looks at the structure and organisation of the industry, how campaigns are co...

Informace o knize

Autor

Frank Jefkins

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

416

EAN

9780273634355

ISBN

0273634356

Enbook ID

04047875

Vydavatel

PEARSON Education Limited

Hmotnost

610

Rozměry

157 x 232 x 23

Kompletní popis

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Advertising

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Emergent Gauge Symmetries in Particle Physics and Cosmology

Diary of Anne Frank (Abridged for young readers)

Theater Masters' Take Ten Volume IX

Before the Next Attack

Automating ActionScript Projects with Eclipse and Ant

The Outcome How to Church Effectiveness Manual

The Phillips History of Fall River; Volume 2

Historians of Ancient Rome

Yuma and La Paz Counties

So. Many. Stickers. 1,000-Piece Puzzle

Zákaznicí kteří koupili tuto knihu koupili také

Habilidades de Supervivencia

L'Hébraïsme et le christianisme

Giallo Toma. Storie di preti, lupi, reliquie ed eredità

Al Rescate de Irina

La Santa Sede y la II republica de la `Cruzada' a la `Misión' (1932-1934)

Lord Stafford...

Berechnung Von Drehstromnetzen

Caminos del Guadarrama : historias y leyendas

Das Wissen Der Leute

Das Dividendenbezugsrecht Des Aktion rs

Das Altnürnberger Kunstglas und seine Meister.