Advertising

Name: Advertising
Brand: SAGE Publications Inc
SKU: 9780761942542
Price: 3204 CZK
Availability: InStock

A Cultural Economy

Autor: Liz McFall

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 204 Kč

Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Informace o knize

Autor

Liz McFall

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2004

Stránek

224

EAN

9780761942542

ISBN

0761942548

Enbook ID

04685111

Vydavatel

SAGE Publications Inc

Hmotnost

480

Rozměry

156 x 234 x 19

Kompletní popis

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Advertising

A Cultural Economy

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také