Advocating Archives

An Introduction to Public Relations for Archivists

Autor: Elsie Freeman Finch

Jazyk:

Vazba: Brožovaná

Vydavatel: Scarecrow Press

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

2 129 Kč

Now in Paperback! As institutional budgets become tighter and information sources wider and more com...

Informace o knize

Autor

Elsie Freeman Finch

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1994

Stránek

186

EAN

9780810847736

ISBN

0810847736

Enbook ID

04927709

Vydavatel

Scarecrow Press

Hmotnost

581

Rozměry

215 x 281 x 14

Kompletní popis

Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.

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Advocating Archives

An Introduction to Public Relations for Archivists

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také