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AI-Driven Marketing Research and Data Analytics

Name: AI-Driven Marketing Research and Data Analytics
Brand: IGI Global
SKU: 9798369344866
Price: 6161 CZK
Availability: InStock

Autor: Mercy Dube, Reason Masengu

Jazyk:

Vazba: Brožovaná

Vydavatel: IGI Global

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

6 161 Kč

The surge in technological advancements, coupled with the exponential growth of data, has left marke...

Informace o knize

Autor

Mercy Dube, Reason Masengu

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2024

Stránek

524

EAN

9798369344866

Enbook ID

45815063

Vydavatel

IGI Global

Hmotnost

1303

Rozměry

216 x 280 x 28

Kompletní popis

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

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