Airlines: Managing to Make Money

Name: Airlines: Managing to Make Money
Brand: Taylor & Francis Ltd
SKU: 9780754615583
Price: 4819 CZK
Availability: InStock

Autor: Stephen Holloway

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Ltd

Dostupnost: 50 % šance

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4 819 Kč

Drawing on developments in the services management, strategic management and brand management litera...

Informace o knize

Autor

Stephen Holloway

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

456

EAN

9780754615583

ISBN

0754615588

Enbook ID

04678124

Vydavatel

Taylor & Francis Ltd

Hmotnost

1002

Rozměry

157 x 240 x 36

Kompletní popis

Drawing on developments in the services management, strategic management and brand management literature, this book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals, it acts as a "linking text", structured around services management approaches to strategy, marketing, human resources management, and operations. Written in an accessible and practical style, it contains a blend of "ten-minute manager"-type checklists and comprehensive academic principles. It draws together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

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Airlines: Managing to Make Money

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Kompletní popis

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