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Kniha Alternative Market Research Methods

Alternative Market Research Methods

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: 50 % šance
Prohledáme celý svět
6 574 Kč
Traditional research methods in marketing can be illuminating when used well, but all too often thei...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2016
Stránek
312
EAN
9781138843714
ISBN
9781138843714
Enbook ID
10035502
Vydavatel
Taylor & Francis Ltd
Hmotnost
566
Rozměry
156 x 234

Kompletní popis

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Metho

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