Answering the Ultimate Question

Name: Answering the Ultimate Question
Brand: John Wiley & Sons Inc
SKU: 9780470260692
Price: 508 CZK
Availability: InStock

Autor: Richard Owen

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

508 Kč

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you...

Informace o knize

Autor

Richard Owen

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2008

Stránek

320

EAN

9780470260692

ISBN

0470260696

Enbook ID

01329326

Vydavatel

John Wiley & Sons Inc

Hmotnost

522

Rozměry

160 x 236 x 29

Kompletní popis

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.

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Answering the Ultimate Question

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Kompletní popis

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