Ask, Measure, Learn

Name: Ask, Measure, Learn
Brand: O'Reilly Media
SKU: 9781449336752
Price: 509 CZK
Availability: InStock

Autor: Lutz Finger & Soumitra Dutta

Jazyk:

Vazba: Brožovaná

Vydavatel: O'Reilly Media

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

509 Kč

You can measure practically anything in the age of social media, but if you don't know what you're l...

Informace o knize

Autor

Lutz Finger & Soumitra Dutta

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

150

EAN

9781449336752

ISBN

1449336752

Enbook ID

01368542

Vydavatel

O'Reilly Media

Hmotnost

508

Rozměry

157 x 230 x 18

Kompletní popis

You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

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Ask, Measure, Learn

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