Kniha Assembling Consumption Domen Bajde

Assembling Consumption

Researching Actors, Networks and Markets

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business r...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2015
Stránek
202
EAN
9781138820937
ISBN
9781138820937
Enbook ID
09409658
Hmotnost
516
Rozměry
293 x 192 x 18

Kompletní popis

Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.

Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

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