Kniha Attention Engineer Kevin J Fenemore

Attention Engineer

How to Design Learning That Holds Attention

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Očekávané naskladnění
Naskladnění 10. 06. 2026
379
Most of what we call disengagement is a design failure.Not a learner problem. Not a generation probl...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
234
EAN
9798180224408
Enbook ID
52815818
Hmotnost
320
Rozměry
152 x 229 x 13

Kompletní popis

Most of what we call disengagement is a design failure.

Not a learner problem. Not a generation problem. Not a phone problem. A design problem. And design problems have solutions.

Attention Engineer introduces pedagogical attentional affordance - a framework developed by Kevin Fenemore through two decades of work across higher education and professional film and media production. The central argument: voluntary sustained attention cannot be demanded by an institution. It can only be afforded by the design of the instructional encounter itself.

The 4E Cascade - Encounter, Engagement, Encoding, Embedding - maps every stage from first contact with material to durable long-term retention, and gives educators the diagnostic vocabulary to identify exactly what is broken in any course, and how to fix it.

For teachers, lecturers, course creators, and curriculum architects who suspect the problem isn't their students. They're right.