Audience - Marketing in the Age of Subscribers, Fans & Followers

Name: Audience - Marketing in the Age of Subscribers, Fans & Followers
Brand: John Wiley & Sons Inc
SKU: 9781118732731
Price: 429 CZK
Availability: InStock

Autor: Jeffrey K Rohrs

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

429 Kč

Proprietary audience development is now a core marketing responsibility. Every company needs audienc...

Informace o knize

Autor

Jeffrey K Rohrs

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

288

EAN

9781118732731

ISBN

1118732731

Enbook ID

01994954

Vydavatel

John Wiley & Sons Inc

Hmotnost

486

Rozměry

153 x 235 x 24

Kompletní popis

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE , Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative . This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of "build it and they will come" are long gone. If you're looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Audience - Marketing in the Age of Subscribers, Fans & Followers

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také