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Augmented Reality Applications

Name: Augmented Reality Applications
Brand: LAP Lambert Academic Publishing
SKU: 9783330045477
Price: 592 CZK
Availability: InStock

For B2C Marketing and Communications Strategies

Autor: Dina Joory

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

592 Kč

For the last few years, technologies for implementing augmented reality for smartphones applications...

Informace o knize

Autor

Dina Joory

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

124

EAN

9783330045477

Enbook ID

15980213

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

203

Rozměry

150 x 220 x 7

Kompletní popis

For the last few years, technologies for implementing augmented reality for smartphones applications have been developed, and are now more and more dedicated to consumers' entertainment and services. Nowadays, all the new technologies and devices allow us to always be in contact with virtual and even augmented realities. But many consumers still aren't familiar with these new technologies, even though they already have a smartphone in their pockets. So many things could be accomplished with AR applications in many fields: health, tourism, gaming, informative prospects, retailing, education, training etc. Augmented reality and new technologies for smartphone's applications can allow companies and brands to create enriching consumers' new experiences with an entertaining storytelling to influence them in their daily behaviors and purchases.This book, therefore, provides strategic recommendations and smart advice for industries and companies to create and promote an AR mobile app with a marketing and communication vision.The analysis should help shed some light on this new and exciting augmented reality environment, and should be especially useful to professionals in Communications.

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Augmented Reality Applications

For B2C Marketing and Communications Strategies

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