Kniha Automotive Management Jens Diehlmann

Automotive Management

Navigating the next decade of auto industry transformation

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: De Gruyter
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
347
The authors point out the entire business orientated automotive value chain. With regard to the fina...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
288
EAN
9783110489309
ISBN
3110489309
Enbook ID
12566441
Vydavatel
Hmotnost
635
Rozměry
170 x 240 x 14

Kompletní popis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

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