B2B Marketing

Name: B2B Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659967177
Price: 984 CZK
Availability: InStock

The Impact of personal relationship quality on B2B customer loyalty

Autor: Mohamed Essam

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

984 Kč

In a competitive environment, strategy should take you to a different position stands out from the c...

Informace o knize

Autor

Mohamed Essam

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

100

EAN

9783659967177

Enbook ID

15373636

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

167

Rozměry

150 x 220 x 6

Kompletní popis

In a competitive environment, strategy should take you to a different position stands out from the crowd. This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business context. This study follows the composite loyalty approach providing both behavioral aspects (purchase Intentions) and attitudinal loyalty in order to fully explain the concept of customer loyalty. A literature search is undertaken in the areas of customer loyalty, relationship quality, perceived service quality, trust, commitment and satisfaction. This study then seeks to address the following research issues: Does relationship quality influence customer loyalty? Which relationship quality dimensions influence each of the components of customer loyalty? This study was conducted in a business-to-business setting of the insurance industry in Egypt As the results show, to maintain customer loyalty to the supplier, a supplier may enhance all four aspects of relationship quality which are trust, commitment, satisfaction and service quality. Specifically, in order to enhance customer's trust, a supplier should promote the customer's trust.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

B2B Marketing

The Impact of personal relationship quality on B2B customer loyalty

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také