Kniha Balanced Scorecard and its Application Nadia Hanif

Balanced Scorecard and its Application

A Case of Insurance Companies in Pakistan

Autor: Nadia Hanif
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
984
Balanced Scorecard (BSC) is a useful tool for both manufacturing and service organizations. Many org...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
116
EAN
9783659973000
Enbook ID
15475841
Hmotnost
191
Rozměry
150 x 220 x 7

Kompletní popis

Balanced Scorecard (BSC) is a useful tool for both manufacturing and service organizations. Many organizations in insurance sector of Pakistan were using BSC but without having any delegated staff and unit on its implementation. If organizations set and educate specified unit and staff on its implementation, BSC will help in improving performance because it ensures customers and employees satisfaction which is the key for survival and success. BSC is a long term performance and profit maximization tool as it focuses simultaneously on all of the four perspectives such as financial, customers, business processes and employees. In insurance sector of Pakistan the most important factor highlighted by respondents was customer satisfaction. Financial performance, business processes and learning and growth of employees were ranked second third and fourth respectively. An important finding of this thesis was that the term BSC was new for old aged employees in insurance companies because it was not a part of their curriculum during degree courses. But now BSC is being emphasized in academics as a part of curriculum and research problem to business students.

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