Balanced Scorecard

Name: Balanced Scorecard
Brand: Harvard Business Review Press
SKU: 9780875846514
Price: 701 CZK
Availability: InStock

Autor: David P. Norton

Jazyk:

Vazba: Pevná

Vydavatel: Harvard Business Review Press

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

701 Kč

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance...

Informace o knize

Autor

David P. Norton

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1996

Stránek

336

EAN

9780875846514

ISBN

0875846513

Enbook ID

04174849

Vydavatel

Harvard Business Review Press

Hmotnost

666

Rozměry

165 x 233 x 26

Kompletní popis

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Balanced Scorecard

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