Kniha Basic Marketing Research with Excel Alvin C. Burns

Basic Marketing Research with Excel

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Pearson Education
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
5 601
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel ad...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2011
Stránek
416
EAN
9780135078228
ISBN
0135078229
Enbook ID
01375189
Vydavatel
Hmotnost
816
Rozměry
195 x 241 x 14

Kompletní popis

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.§§The ISBN above is just for the standalone book, if you want the book/IBM(R) SPSS(R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM(R) SPSS(R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM(R) SPSS(R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

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