Basic Neuromarketing with Case Studies on Developing Hit Products

Name: Basic Neuromarketing with Case Studies on Developing Hit Products
Brand: LAP Lambert Academic Publishing
SKU: 9783330068056
Price: 474 CZK
Availability: InStock

Autor: Saeran Doh

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

474 Kč

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parl...

Informace o knize

Autor

Saeran Doh

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

EAN

9783330068056

Enbook ID

16220321

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

150

Rozměry

150 x 220 x 5

Kompletní popis

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, "market" means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.

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Basic Neuromarketing with Case Studies on Developing Hit Products

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