Be Unique or Be Ignored

Name: Be Unique or Be Ignored
Brand: MHR Enterprises
SKU: 9780974501734
Price: 380 CZK
Availability: InStock

The CEO's Guide to Branding

Autor: Marc H Rudov

Jazyk:

Vazba: Brožovaná

Vydavatel: MHR Enterprises

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

380 Kč

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and res...

Informace o knize

Autor

Marc H Rudov

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

166

EAN

9780974501734

ISBN

9780974501734

Enbook ID

07426201

Vydavatel

MHR Enterprises

Hmotnost

260

Rozměry

153 x 231 x 18

Kompletní popis

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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Be Unique or Be Ignored

The CEO's Guide to Branding

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také