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Behavioral Economics

Name: Behavioral Economics
Brand: Springer Verlag, Singapore
SKU: 9789811064388
Price: 2012 CZK
Availability: InStock

Toward a New Economics by Integration with Traditional Economics

Autor: Masao Ogaki, Saori C. Tanaka

Jazyk:

Vazba: Pevná

Vydavatel: Springer Verlag, Singapore

Dostupnost: Skladem u dodavatele

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This book is intended as a textbook for a course in behavioral economics for advanced undergraduate...

Informace o knize

Autor

Masao Ogaki, Saori C. Tanaka

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

211

EAN

9789811064388

ISBN

9811064385

Enbook ID

16832112

Vydavatel

Springer Verlag, Singapore

Hmotnost

510

Rozměry

245 x 165 x 19

Kompletní popis

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people's identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.

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Behavioral Economics

Toward a New Economics by Integration with Traditional Economics

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