Behind Closed Doors?

Name: Behind Closed Doors?
Brand: VDM Verlag Dr. Müller
SKU: 9783639152302
Price: 1173 CZK
Availability: InStock

Successful Consumer Products and the Innovation-for-Hire Debate

Autor: Aaron Wolpoff

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 173 Kč

In consumer product development, many leading§companies seem to have an innate understanding of how§...

Informace o knize

Autor

Aaron Wolpoff

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

EAN

9783639152302

Enbook ID

06823752

Vydavatel

VDM Verlag Dr. Müller

Hmotnost

142

Rozměry

150 x 220 x 5

Kompletní popis

In consumer product development, many leading§companies seem to have an innate understanding of how§to innovate from within, and therefore keep the§innovation efforts inside their walls. Other§companies succeed by involving outsiders - in the§form of innovation-for-hire specialty firms. Why is§this, and is it possible that companies relying on§outsiders can create the conditions necessary for§internal innovation? Is it even worth the effort?§This book explores the popular methods for achieving§product innovation by examining the leading§literature on the subject, as well as providing§insight from some of the top innovators working§today. The author also presents his own challenging§notions about why internal innovation persists, and§when innovation is better left to outside specialists.§The implications help to widen our understanding of§how innovation works, how to foster creativity, and§how to successfully bring a product to market. This§book is a must-read for management, marketing§professionals, and anyone who has ever wondered why§some teams create exceptional products and§others miss the mark.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Behind Closed Doors?

Successful Consumer Products and the Innovation-for-Hire Debate

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také