Being Small and Managing Communities

Name: Being Small and Managing Communities
Brand: LAP Lambert Academic Publishing
SKU: 9783659255885
Price: 1162 CZK
Availability: InStock

An explorative study on how SMEs utilize community management to communicate

Autor: Thibault Linte, Ariane Hervier, Vincent Bodgan

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

1 162 Kč

How do small and medium-sized companies utilize communities to communicate successfully to their con...

Informace o knize

Autor

Thibault Linte, Ariane Hervier, Vincent Bodgan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

128

EAN

9783659255885

Enbook ID

06996096

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

207

Rozměry

150 x 220 x 8

Kompletní popis

How do small and medium-sized companies utilize communities to communicate successfully to their consumers? SMEs need to deal with community management just as much as large enterprises, if not more. Unfortunately, it is very difficult for small companies' executives to find community management researchers designed for their specific business size. In this thesis, we will propose guidelines for SMEs in order to build their community management strategy effectively working with both the Internet and local communities. These guidelines will be devided into two main strategic steps: (1) A strategic step, where we will propose ways for companies to define their goals, targets, the means they will invest and which tools they will use to deal with community management. (2) An operational step, focusing on the creation and the management of communities.

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Being Small and Managing Communities

An explorative study on how SMEs utilize community management to communicate

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také